Sher Murata
When Sher Murata first started out in her real estate career 35 years ago, she was a new single mom and chose real estate as her career to support herself and her two-year old daughter. No one told her that she was entering into a real estate market with the history’s highest mortgage interest rates at 18.45%. Or that she would be challenged to close any real estate transactions in that economic climate.
Sher was determined because she had a two-year old that depended on her and she had a real estate broker that didn’t let the challenging real estate conditions be a stumbling block in her career. During the day, Sher was required to knock on 200 doors, visit as many for sale by owners and make appointments. Every evening the broker had pizza cold-calling parties where Sher had to pick names out of a reverse owner directory and make a minimum of 25 calls a night to book appointments.
Because of Sher's focus on the fundamentals, in her first two months of selling real estate she listed and sold twelve listings, one of which was a 40,000 square foot industrial building. Her broker had cut out of the newspaper from the sale by owner real estate section and gave it to Sher to call and make a listing appointment.
After three of years of consistently selling real estate, Sher partnered with four brokers and opened up her first real estate office in Huntington Beach. Sher became the co-owner and manager of the office. She knew how important training and mentoring had been in her career. She became even more passionate for training new agents.
In 1993, Sher got her broker’s license and decided to open another real estate office in the San Fernando Valley. In her heart she knew that her training skills would be successful wherever she decided to open her doors for business. So, in 1994 she set out to prove her real estate training was everything she knew it could be. A major test was coming. On January 17, 1994, a 6.7 magnitude earthquake hit Northridge. Hundreds of homes were totally destroyed. Hundreds more were damaged to the point that they were unsellable. Real estate sales came to a standstill, and Sher’s challenge to prove her training skills began that day…….
Sher was resilient and knew she had to dig deep, search and persevere to win! It was there in the rubble of the devastation of the earthquake that Sher discovered how to create opportunities and thrive in one of the most challenging real estate cycles in decades.
Sher has been taught by some of the best trainers in the industry: Tom Hopkins, Mike Ferry, Tony Robbins, Zig Ziglar, Robert Kiyosaki and many others. She has field-tested the trainings in her own career to develop a system that works. Her motto is: "Real Training that produces Real Results." Sher shares and teaches her fellow agents some of things she learned from the greatest trainers in our industry, but also what she’s learned from having to work hard to make real estate her career for the past 35+ years.
Sher reminds real estate agents that beyond their commission check, the real estate agent’s first responsibility and duty is to be the solution for their client’s hopes, dreams and financial security. To remember that a house isn’t just a house, it becomes a home filled with warmth, laughter, love and a life time of cherished memories for their clients, and it all starts with them - the trusted and professional real estate agent.
There are many things Sher likes to do in her spare time like spend time with her children, family and friends, or walk her dog, or just be happy to share the things that can enrich the lives of others with happiness, joy and purpose.
